Who we are

HueLL Al-Diyyafi transforms in-flight travel into a signature experience.

Based in Riyadh, we are Saudi Arabia’s first company dedicated to supplying premium in-flight amenities that elevate every journey. Our offerings go beyond products—they define comfort, style, and sophistication across all cabin classes.

From the refined exclusivity of First Class to the thoughtful touches in Economy, we provide curated amenity kits, comfort essentials, and lifestyle accessories. Every item is selected and sourced to reflect quality, elegance, and sustainability, aligned with Saudi Arabia’s Vision 2030.

We don’t offer off-the-shelf solutions. Each partnership is tailored to the airline’s identity, ensuring every passenger experiences thoughtful, purposeful luxury. Because in travel, every touchpoint matters, and every journey deserves to be memorable.